Commodities are fungible, goods tangible, services intangible, and experiences are memorable
The main principle is that experiences are personal and individualized
This quote from The Experience Economy gives exact what it’s all about! We as crazy waiters want to give the client something they remember by doing that what the table wants (or doesn’t want). Of course it’s not about us but we definitely make part of it.
I serve a lot of young families. One I realized that life, time and statistics will do there work. In ten years 30% of the parents may be divorced. 10% of the families have to deal with serious illnesses. Every family will have his problems and cicatrices. But hopefully that unforgettable holiday will always be remembered with those amazing evenings in the hotelrestaurant. We are part of it. And we can make it or break it!
The article is a must-read! (via marcomboekrecensies.com in Dutch).